Michelle Moss, Trammell Realty and ParkBench.com/Sebastian, sat down with Jamie Aguilar to discuss her two businesses, The Super Sitters and Baby Quip. Jamie provides on-call, on-site child care in homes, at hotels and during events. Additionally, Jamie runs Baby Quip, providing infant and child equipment rentals. Below is the full interview. To watch a shorter video, visit the original post on ParkBench.com/Sebastian
Describe your business
We are a on-call or event childcare service with focus on date nights, weddings conferences and conventions. We also provide sick childcare services, if your child is sick and you cannot miss work. Additionally, we offer school pickups and drop-offs, overnight/late night care for individuals who may work odd hours or schedules. Also, we have a full baby gear rental business that offers travelers or visitors to rent all the baby gear needs, such as cribs, car seats, highchairs and more.
What made you decide to open this business?
I saw a need in our community for a childcare service to fill in the gaps outside traditional childcare, and I also wanted to provide the community with an on-call option or backup option to their current child care resources. The baby equipment rental was a natural extension of those services, since so many clients started asking me for those services.
Why did you choose this profession?
I have worked in childcare for over 25 years as a preschool teacher, a daycare director and as a youth advocate with at-risk teens in an adjudicated wilderness program. I love putting events together, and I really love supporting parents to give them the security and piece of mind to know their child is being cared for in the same manner that they would care for them. Plus, I love kids. They are amazing!
What drives you to do what you do? What motivates you?
Making parents lives easier. Whether you’re traveling and I can help you by allowing you to pack light, or if you are having a wedding, I can create a kidspace for your event, so all your guest have an amazing time. Also, if you just really need a date night, I can help so you can go and enjoy yourself knowing that your children are safe and secure with a professional. When parents tell me they have never left their children and they considered not coming to an event because of the fear that things would go wrong it, but then they utilize my services and trust me, it makes me extremely happy to know I helped make a memory and create a positive experience
What has surprised you most when owning a business?
How deeply connected I am with my clients, and how the community has welcomed me. The Sebastian Chamber of Commerce and the businesses therein have been amazing and extremely helpful. This community at large has been extremely inviting
What was it like when you first started?
At first, it was hard to get people to understand that we are not a daycare, we are not a brick and mortar establishment, and that we send a sitter to you at your location. When it came to the baby equipment rental business, it was difficult for people to understand that we deliver, assemble and pick up the rental gear at your location at whatever time you choose. People were really blown away how they could have this round the clock service where they just called up and a sitter or baby gear would be brought right to their door.
What is something most people don’t know about the business?
Many people don’t know that we work 24/7. We understand emergencies, so we will work really hard, even on short notice, to provide you a sitter or baby equipment. Many people tell me how they were going to get a sitter for an event but it was too late. I can almost always work out same day deliveries or sitters, since I have a great team that mobilizes quickly.
What would your customers say they love most about your business?
Customer tell us how happy they are with our customer service. I pride myself on the quality of care and the quality of gear you receive from me. Even after I have stopped caring for a child, it is not uncommon for the families to follow our Facebook page or follow me on Instagram to let me know how their little one is doing. Many times, the same families want the same sitters. When the sitter and family can’t wait to see each other again, it demonstrates how I have done my job well and made a great match.
How do you motivate and encourage your staff?
I motivate and encourage my stay through monthly, informal meetings, where we brainstorm on how to improvement areas and troubleshoot anything that might have happened. We constantly look for feedback from our clients and continue to tweak and elevate our level of care. Also, the sitters get to use this forum to share game ideas and arts and craft ideas of what is working with the children.
What are your goals over the next year?
To be more of a community impact. As a company, our focus word for 2019 is “roots”. We want to provide roots for this community and while working with families in nonprofit organizations. Recently, we began volunteering with Little Birthday Angels and look forward to supporting them and the amazing things they do, as well as offering services to foster families and supporting the foster closet.
What are your greatest challenges?
My personal challenge is learning how to delegate. I go to several networking and chamber events. I am in the office daily, and I am also running all the deliveries, plus you will find me picking up a date night sit here and there. I know I can’t be everywhere, but I want people to be able to put a face with the name. I want to ensure that every client is getting that above and beyond personal service, so it’s difficult for me to let some things go.
How long have you lived in the neighborhood?
What were the factors that made you choose this neighborhood?
We had friends that lived here, but primarily it was because of my daughter. She shot archery at the time, and her coach was in Vero Beach, so it made a lot of sense for us to be closer to that location. We also fell in love with the fishing at the Sebastian Inlet.
What do you love most about the neighborhood?
We love the water, the riverfront and the Inlet. The views are just gorgeous, and we love watching dolphins swim by our campsite while sipping coffee. You can’t do that everywhere.
What are your favorite restaurants in the neighborhood?
The Crab Stop is my absolute favorite restaurant but Blackfins and Wasabi are closer runner ups! A Kitchen of Her Own is amazing, although she only offers takeout.
What is something most people don’t know about you?
I am an accomplished equestrian, and I absolutely love horses. I grew up riding most of my life, and I miss ranch life just a little bit every now and then.
What’s the most memorable experience you’ve had working with a customer?
I had a client who traveled to the Orlando area for spiritual seminars several times a year from Japan. The first time I watched her daughter it was for 15 days. It was really rough at times. I didn’t speak Japanese. She didn’t speak English. The baby cried a lot, but we worked through it. The mother called on me so often that we became quick friends. I learned Japanese, and she learned English. Over time, the child and I grew close. I babysat for her for over 7 years. She visited 3 times a year or so from 10 days to 60 days each time.
Where are your favorite places to go in the neighborhood?
My favorite places to go are Riverwalk and the Sebastian Inlet. I love the beach. The tide pool area at the Inlet is perfect for the little ones. I also love camping at Long Point
What are your favorite things to do in the neighborhood?
I love to go fishing and eat at all the great restaurants, many offering open air seating on the water.
Anything exciting going on that customers should know about?
Yes, we are working with the hotels and concierge services to offer great referral incentives. If a hotel or event planner books a wedding with us, they will receive a 10% commission. If a concierge books a date night with us, the$10.00 amazon gift card.